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10 Captivating Ways To Position Your Med Spa Clinic Online

Medical spas, commonly referred to as med spas, are one of the most rapidly growing industries in the United States. The medical spa industry has grown significantly as more people opt for various cosmetic and spa treatments. However, the rapid expansion brings increased competition. You must actively follow the latest online trends to stay ahead of competitors.

Focus on marketing efforts. A solid med spa marketing strategy can help you increase website traffic by reaching your target audience, leading to increased sales for your business in the long run.

Marketing a medical spa can be time-consuming and difficult initially, but the growth potential is well worth the effort. Making your company stand out in this competitive industry requires high-quality online marketing strategies.

We've compiled a list of 10 enticing ways to position your med spa online to help to attract potential clients and achieve success. Continue reading!

 

1. "Look the part"

Hall of Fame cornerback Deion Sanders coined the phrase, "If you look good, you feel good, and if you feel good, you play good."

You should know by now that times are changing. Welcome to the 21st Century, where it's all about appearance (well, for the most part.) Your social media platforms, website, and team members need to "look the part." Your med spa business must be visually appealing to outshine other industry businesses.

Gone are the yellow page days when people could flip through a book to find your business listing; hello, Google My Business! Now people opt to search online or on social media platforms. So, if potential patients can't see your business when searching online, they'll move on to a different med spa.

A website and social media platform are one of the most effective online marketing tools; they appear as a storefront for internet users. These marketing tools are your first shot at making a positive first impression.

 

2. Your web pages should explain your services.

The content on your med spa website drives search engine optimization, which is perfect for your ideal patient demographic. Having SEO-optimized visual content increases the likelihood of more people discovering your spa business. Your website content must be relevant and speak to your target market (your regular and new patients.)

Including a page that contains a detailed overview, or a service menu, of what your spa has to offer is one of the most valuable content pages to have on your website. Another added advantage is incorporating high-quality images; your website is a visual platform. These images should showcase the medical or beauty services that your spa has to offer.

You can provide potential customers with the information they need to make an informed decision about whether to use your company's services by including.

 

3.  Offer free consultations. 

It should come as no surprise that free consultations represent one of the most effective ways for your med spa business to grow. When new customers are willing to go into your office for a free consultation, they're prime candidates for becoming loyal customers.

A medical spa is very different from a standard spa. Some treatments are more aggressive than others, so offering complimentary consultations is an excellent opportunity for your business to succeed. Set your business apart from other business owners.

Consultations are essential because your ideal customer can meet with you to discuss their previous treatment history and their desired outcomes. They can complete an assessment, and you can recommend a treatment plan. If your potential patients are pleased, they will no doubt book services like facial treatment or any medical services you offer. Moreover, you will get patient referrals; now that's winning!

Tip: Also consider offering free virtual consultations. These are now becoming just as effective as in-person consultations. 

4.  Stay on top of your online listings.

The internet has simplified how many people search for services. Whether they're new to med spa treatments or searching for another spa, these target customers turn to the internet. So, make sure you claim your online listings and stay on top of the game! Create a profile and personalize it by adding photos and updates. Local clients can find your med spa business more quickly if you do this.

Also, make sure that your current patients and previous patients as well feel valued by you. Regularly check in with your customers through email marketing, text, or phone call. Stay up to date with your online listings. Happy clients are one of the most robust markers of a successful practice.

5. Make booking easy

Studies show that over 35% of med spa customers schedule appointments during unofficial hours, while 25% of the younger generation make online appointments.

This is why making your booking process for your med spa business as simple as possible is vital. Your future and present customers must be able to access your online booking system easily from their smartphones, laptops, or desktops. Additionally, you can get almost half of your bookings through mobile phones, so you must enhance your mobile experience.

The user experience is significant on mobile, so be sure to test your system to make sure it is easy to use.

 

6. Position yourself as the expert

Regardless of your med spa location, if you are unable to attract new patients, you will most likely not be able to survive for long. And as you are probably aware, acquiring and retaining patients can be difficult. Being able to differentiate yourself from competitors and position yourself as the go-to expert most suited to serve your clients is integral to your success.

Authority is the secret to being noticed despite all the noise around you (tweet this!)

 

Tips on how to regard yourself as an expert:

- Start a blog and do guest blogging on other websites

- Make your social media rich with Healthcare Marketing Initiatives

-Include patient testimonials on your website

 

7. Create Specials or Promos 

A loyalty program is an excellent way to encourage customers to return to your med spa business to earn points or rewards; this is also commitment services.

A loyalty program is a great promo and an excellent opportunity to increase your sales. For example, you could implement a special that rewards customers who return five times with discounts on any of their favorite products.

Consider a referral program to attract new clients while rewarding your existing ones.

 

8. Optimize for a higher position in Google

Before optimizing your website for a higher position in Google, consider the relevant keywords and why. What words would you type when looking for a product or service that is similar to yours?

Have a comprehensive marketing audit and work on your content. Working on your content is one of the essential parts of the SEO process. For example, we recommend you create guest blogging opportunities that center around your niche and services or create engaging video content.

Optimizing your website for a higher position on Google is another effective way to succeed as a med spa business and additional audience exposure.

 

9. Upselling using technology

Upselling should not be aggressive, and it should not involve selling your clients something they do not require. Upselling should be about assisting your clients in meeting their needs and desires and providing personalized extra services. Connect with your clients by assisting them in achieving their wellness goals while also increasing your spa's profits. After all, upselling is only effective when both parties benefit.

A great way to upsell using technology is when your patients book your services online. For instance, let's say your client is making an appointment for a Keratin treatment; why not upsell to a laser treatment for a lower price?

 

10. Use online-specific deals

As we mentioned before, you must understand your ideal audience. Be creative with your marketing skills and get online to promote specific deals. When your customers are online, you must proactively take steps to learn about them, know what they are looking for and how you can help them. This is a win-win situation.

Use advertising platforms for your med spa, such as social media, to appeal to your clients.

 

How ERM can help your med spa marketing

Do you need help implementing these med spa marketing strategies to grow your business and increase sales? We are here to help you! We are a customer success-driven company intent on providing professional services that make you feel you have an advocate for your digital marketing.

Contact us today!

If you enjoyed this post check out The Ultimate Guide to SEO for Med Spas: How to Rank Higher and Get More Online Bookings