When it comes to growing your dental practice, it may feel like you’ve tried it all.
Posting flyers, running ads, attending networking events, asking patients for referrals, and a nearly endless number of other marketing methods.
Unfortunately, these methods can be time-consuming and expensive, and simply don’t generate the results that you want. You want a tried-and-true method for getting more dental patients, without wasting your time and money.
So, how to create a dental marketing plan that works?
In this guide, you’ll find 10+ Dental Marketing Strategies to grow your practice – Plus a bonus dental office case study to prove that these strategies actually work to generate more traffic and clients.
Let’s dive in.
Why Does Marketing Matter for Dentists?
The dental industry is competitive. Whether you are a small, medium, or large practice, chances are you are up against some local and even international competitors. Some of those competitors have big budgets, making it seem impossible for your practice to keep up.
You need a marketing plan that sets you apart from your competitors and makes you the obvious choice to your potential patients.
Though your competitors may be spending big bucks on local advertisements and online ads, not all is lost. In fact, there are many things you can do to optimize your website, increase your social media presence, and draw in new patients every month.
Fill Your Appointment Book with New Patients Every Month
Dental patient marketing allows you to reach the types of patients who are most excited (and likely) to work with you. With the right strategies, you won’t have to worry about filling your appointment book month-to-month.
Your marketing plan will work for you and attract patients that keep coming back time and time again.
Build Trust, Beat Out Competitors, and Be On the Cutting Edge of Your Industry
As a dentist, you know that your reputation is everything. You want to be seen as an expert who provides high-quality care and creates the best experience for your patients.
Having an effective marketing strategy helps you build that authority in your industry so that you are respected by both your peers and potential patients.
You can also showcase how your practice is on the cutting edge of the latest technology, making you stand out as a better, more experienced choice than your competitors.
10+ Dental Marketing Strategies Proven to Attract More Clients
1. Set Up SSL on Your Website ✓
When patients go looking for a dentist or orthodontist, trust is one of the most important factors when it comes to choosing the right fit for them. If your business’s website doesn’t seem trustworthy, this can be a major deterrent to potential customers.
That’s why setting up SSL on your website is so important.
What is SSL?
Have you ever visited a website just to see a warning, “Not Secure”? That’s often because the website is missing an SSL certificate.
SSL stands for Secure Sockets Layer and is a security protocol for protecting a user’s session in a secure browser. It’s one of the most important components of creating a trusted environment for visitors who come to your website.
Why Having SSL Matters
Having SSL on your website – and the corresponding “HTTPS” before your domain URL – is an indication to both website visitors and search engines that your website is safe. It shows that your clients’ information is kept private and secure.
This helps visitors feel more confident in working with you. It also makes it more likely that they will enter their information on your website in order to book an appointment with you.
Your site being secure is also an important factor when it comes to search engines ranking your website. The more search engines trust that your site is safe to use, they more likely they are to show your site to people that are searching for services like yours.
How to Set Up SSL
To set up SSL, you will need to drop a bit of code into what’s called your “.HTACCESS” file. We recommend having a professional do this, as doing it incorrectly could result in a malfunction of your website.
Is your website missing SSL? Add SSL to your website in a matter of minutes for FREE and Increase your site speed performance by switching to SiteGround the preferred hosting provider.
2. Clean Up Your Social Media Branding & Build a Community Online ✓
Your social media presence says a lot about how you conduct business, the quality of care you provide to your patients, and how your past and existing patients feel about your services.
From cleaning up your social branding to generating reviews, there is much that can be done to give potential clients a positive first impression.
Stand Out from Your Competitors
What makes your dental office better than the competition? Is this clearly communicated through your social media profiles?
Social branding involves highlighting what makes your business stand out and ensuring that this is evident on your social media profiles.
This can be done by updating the business name on your accounts, writing a detailed description of your business, including important contact information, and sharing relevant, engaging content.
Build a Trusting Community
Dental social media marketing also helps you build a trusting community online.
Here, you can respond to patient questions, generate reviews, and share content that gets people talking.
Being active online makes your practice come across as more caring and personable. It also keeps your practice in people’s minds until it’s time for them to go to the dentist. The better you are able to appeal to your target audience the easier it will be to attract new patients.
3. Add Website Schema Markup for SEO ✓
In your search for dental marketing strategies, you may have come across something called search engine optimization, or SEO. SEO involves optimizing your website and online profiles in order to generate more traffic from search engines like Google.
If you want to get more traffic from search engines (and therefore, more patients), it’s important to include something called schema on your website.
What Schema is and Why Is It Important?
Schema is what Google uses to identify important data on your website in order to enhance it in the organic search results.
Mainly, schema is used to “markup” information like your business name, address, description, and phone number. It can also be used for reviews, pricing, hours of operation, and more.
This makes it easier for Google to find this information and thus showcase it in the search results, which then makes it easier for potential patients to find you online.
Some common schema markups for dental offices to add include:
- Organization Markup
- Local Business Markup
- Open Graph Data
- Aggregate Review Markup
If you haven’t done this yourself and/or haven’t worked with a reputable SEO agency before, it’s likely that this important component is missing from your website.
To increase your ranking in Google and get more patients, make sure that you add schema to your business website.
4. Optimize Your Google My Business Profile ✓
Every dental office should have a Google My Business (GMB) page. This is the best way to get new patients in your local area.
This is a free profile that makes your business even more likely to pop up when users search for dentists online. In Google’s own words:
“Your Business Profile appears right when people are searching for … businesses like yours. Google My Business makes it easy to create and update your Business Profile—so you can stand out, and bring customers in.”
If you haven’t already, you can claim your Google My Business page here.
Get More Patients Through GMB & Posting
After you have created a GMB page, you will want to optimize it so as to get the most traffic possible. This involves creating a thorough profile, adding images of your office, including dentist SEO keywords, and asking dental patients for reviews.
To optimize your GMB page, make sure that your listing includes:
- The correct business name and formatting
- Accurate business hours
- The right Services and Category identified
- The correct address and location
- Professional looking photos of the inside and outside of your office, and your team
- Positive reviews from your patients
Further, you can use GMB’s Posting feature to publish industry-related content. This is another way to draw in patients who are searching for dentists, dental information, or the latest dental technology.
We recommend posting four times per week to make the most of this feature and attract local patients.
5. Publish Press Releases to Boost Your Reputation ✓
Hopefully, you already have a glowing reputation in your industry. But, bad reviews do happen, fires need to be put out, or you simply realize that your practice isn’t getting the visibility it deserves.
Publishing industry press releases is a great way to improve your reputation management and build authority in your industry. They can grant you visibility in reputable publications, counteract bad reviews, and attract more patients to your practice.
What Goes Into Publishing a Great Press Release?
The key to managing your public relations is making sure that the press releases you publish are thorough and trustworthy. Here are some best practices:
- Make sure the information is “newsworthy”
- Ensure that it is well written and appeals to the right audience
- Include a “hook” to attract potential clients
- Focus on main points and answer important questions
- Add a call-to-action for readers and/or the media to contact you
An effective press release can work wonders when it comes to improving your practice’s reputation online and offline.
6. Make Your Website Mobile-Friendly ✓
Your business website is like the “virtual front door” to your practice. It’s often the first impression that visitors get of your business and is, therefore, an uber-important marketing asset.
Part of having a well-designed, user-friendly website it making sure it’s accessible to users on mobile devices.
Why Mobile Matters
A Wolfgang Digital’s KPI Report in 2019 found that 53% of online traffic comes from mobile devices. That means that it’s more important than ever that dental offices make their websites mobile-friendly.
Having a mobile-friendly site makes it easier for visitors to find the information they’re looking for, like how to book an appointment or how to get to your office. It also ensures that your website loads quickly, making it less likely that users will leave your website out of frustration.
Not sure if your website is mobile friendly? You can test your website here and also find information on how to optimize your site for mobile devices.
7. Optimize for Voice Search ✓
With the introduction of Apple’s “Siri” and Amazon’s “Alexa”, people have found a new way to search for content online by using their voice.
Rather than typing in “dental office near me”, users can now ask their device to “find a nearby dentist office”, generate “directions to Dr. Johnson’s office”, and the like.
Picture By seoexpertbrad.com
By optimizing your dental website for voice search, you have the opportunity to rank for even more SEO keywords. This means more potential for organic traffic and even foot traffic (from people who are close to your office).
Dental Website Marketing Tips for Voice Search
To optimize your website for voice search, you will want to target phrases that users are using to find information on their device. These phrases may include things like “give me directions to…”, “call Dr. Chu’s office”, “Family Dentistry office hours”, and “book a dentist appointment”.
You can target these terms through the content on your website, including blog posts, your Contact page, a Directions page, or a FAQ page. The key is to keep the language sounding as natural as possible.
You also want to make sure that you are following dentist local SEO and orthodontist SEO best practices in order to rank for location-related terms.
Terms of Service (TOS)
The Terms of Service (or “Terms and Conditions”) on your website state what visitors agree to when using your website. This commonly includes a disclaimer that you can’t be held responsible for any incorrect information on your site, and/or that you can’t be held liable for any info that a user acts on after visiting your site.
This is important for dentist offices because you often share dental tips and advice. This info can often become outdated and you don’t want to be held legally responsible if someone gets injured or becomes ill as a result.
9. Organize Website Structure for Better User Experience ✓
Isn’t it frustrating to go to a website and not be able to find what you are looking for?
As a dentist office, you want to be sure that potential patients aren’t confused by your site – or worse – leave your site because they can’t find the information that they need.
Avoiding these issues comes down to implementing an intuitive website structure that is user-friendly and categorizes information in a straightforward way.
Is Your Website User-Friendly?
It’s not always easy to tell if your website is user-friendly or not. A potential sign is if visitors are going to your website and leaving quickly (this is called a high “bounce rate” in your website analytics).
Another sign is if people are constantly calling you to ask basic questions that you know are featured on your website. This could mean that this info is hard for them to find.
If Not, How Do You Fix It?
If you think that your website could be more user-friendly, there are some things you can do to improve it.
- Implement clear categorization of information, like adding an FAQ page, a Service page, or Dental Information articles
- Make your website design intuitive, with easy-to-read buttons and clickable links
- Include internal links to other pages on your website in order to help users find more information
- Minimize the use of complicated features and scrolling elements that make your website slower and hard to use on mobile
Many of these changes can be done with the help of a web developer or dental marketing expert. Having a user-friendly website increases your chances of enticing visitors to book an appointment.
Other Things to Consider When it Comes to Site Structure
Site structure isn’t only about organization and using the right buttons. You should also optimize your website for search engine “bots” so that it makes it easier for your website to rank high in the search results. This often means:
- Avoiding any “orphan URLs” or pages/posts that aren’t being linked to internally on your website
- Implementing a “silo” structure of content that leads website visitors from your primary Services pages to your sub services pages and topics
- Adding geo-targeted pages that draw in local organic traffic
- Having a fully optimized Contact page that includes a description of your business, directions to your office, an embedded map, your business hours, and your contact information
- Including an HTML Sitemap in the footer of your website to ensure that search engine bots are able to crawl every page of your website
10. Publish Valuable Content on Your Dental Blog ✓
New patients want to be sure that you have the expertise to offer them the best dental care possible. You can prove this to them even before they step foot in your office by publishing expert content on your dental blog.
Share dental hygiene guides, information about dental procedures, the latest technology, and updates on what’s happening in your practice. You can even share the amazing results you have gotten for your patients.
Stay Relevant and Attract New Patients
Publishing dental blog posts on a regular basis keeps your audience engaged and informed. It also gives you the opportunity to rank for high-volume dental SEO keywords. These keywords can draw in organic traffic and new patients.
Blog posts like “15 Essential Dental Care Tips” or “How to Find the Best Dentist for You” will 1) help visitors trust that you know your stuff, 2) convince potential patients that you are a good fit for them, and 3) help you build authority in your industry. You can’t afford to sleep on the many benefits of keeping your dental blog up-to-date.
Lead with Value
Don’t forget to use UNIQUE content. That means not copying content from other websites, “spinning” content from other sites, or duplicating content from your own site. Write for your potential patients and lead with value.
Show Patients That You are On Top of the Latest Tech
Patients also want to see that your dental office is using the best methods and tools available. Wow them and stand out from the competition by highlighting all that your practice has to offer, like:
- Easy online scheduling
- A state-of-the-art patient messaging portal
- Profiles for each dentist in your office
- Online dental bill pay
- Quick prescription renewal
- Video interviews and tutorials
- Overviews of the latest dental tech and tools
- Cutting-edge research studies
- And much more
Not sure what to publish on your blog – or how to write keyword-optimized content? Read this guide.
Want More? Here’s 60+ Dental Marketing Ideas for Free
Never want to worry about having an empty calendar again?
The 10 dental marketing strategies above are just the starting point when it comes to turning your business website into a patient-getting machine.
That’s why we’re including 60 point proven dental marketing website checklist for free!
These strategies will help you not only optimize your existing marketing plan but help you generate new clients on autopilot. Simply work through this 60-point checklist and you will be miles ahead of your competitors.
You’ll Learn How To:
- Increase Traffic to Your Website Without Paying for Ads
- Boost Visibility in Search Engines and on Social Media
- Create a Better User Experience on Your Website to Turn Visitors Into Patients
- Get More Appointment Bookings Through Your Google My Business Page and Site
- Increase Revenue By Attracting Patients That Come Back Again and Again
BONUS: Dental Marketing Case Study – More Traffic & Phone Calls in the first 30 days!
A lot of marketing “pros” make broken promises when it comes to the “best” dental marketing strategies. That’s why we know it’s super important that the proof is in the pudding.
The 60-Point Checklist includes a REAL case study from a dental office that increased their traffic impressions by DOUBLE and phone call volume by 22% in the first 30 days using these exact strategies.
You’ll find out how they did it and how YOU can get the same (or better) results for your dental practice.
This is all without trying to “trick” Google, resorting to scammy marketing tactics, or constantly pitching to potential patients.
Be seen as a leader in your industry and attract the kinds of patients who would love to work with you.
It’s Time to Execute Your Own Dental Marketing Strategy
Build your reputation as one of the top dentists in your field and get new patients every month!
Got Questions? Contact us at EliteResultsMarketing.com.