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7 Actionable Tips to Help You Stand Out as a Chiropractor

As a chiropractic professional, you want to provide quality care for your patients and create a solid customer base. The trouble is, how do you get the word out about your business?

Chiropractic marketing tactics can be similar to the affordable marketing solutions found in other business strategies. You don't have to break the bank to produce an effective marketing plan. Check out our top chiropractic marketing tips to get your advertising efforts in proper alignment!

1. Employ Search Engine Optimization (SEO)

The best way to increase your client base in the information age is to increase the number of prospective patients who come across your business website. And the key to high web visibility is search engine optimization.

SEO boosts your website's chances of success with major search engines such as Google. There are several ways to optimize your business site's search engine results, including:

  • Utilizing well-researched keywords suitable for your target audience
  • Embedding multiple images with alt attributes determined by appropriate tags
  • Optimizing the title tags that appear in a webpage’s HTML heading
  • Providing clear calls to action, such as through "Buy Now" or "Contact Us" buttons

By using phrases clients search for on Google, Bing, or Yahoo, and by optimizing the way that your website gets indexed by the major search engines, you can increase your chances of popping up in a web query made by potential clients.

2. Update Your "Google My Business" Profile

Setting up a free "Google My Business" profile may seem like a one-and-done task. However, if you want to ensure that your business stays at the top of geographic search results that appear for patients in your area who are looking for chiropractic care, you need to stay up to date with "Google My Business."

You can do this by checking your profile every week and adding any new images, client testimonials, or updated information about your services. When you edit your profile regularly, Google will index your website higher in searches than a similar chiropractic practice that doesn't update as frequently.

3. Build Client Relationships

Every entrepreneur knows that loyal customers are the lifeblood of your business. This is just as true for a chiropractic business.

Whenever you implement a new marketing strategy, make sure that you get in the mindset of prospective customers. Would they have any trouble finding key information on your website? Are you on the ball when it comes to following up on initial questions and appointment bookings? Do you provide follow-up communication after a visit?

The more you focus on fostering client relationships and improving a patient’s overall customer experience, the more customer referrals you can expect to get, and the better your reputation will be in the local business community.

4. Create Quality Content Marketing and Videos

One of the essential aspects of modern digital marketing is content marketing, which includes email newsletters, informative podcasts, and helpful blog posts. Potential patients have a better chance of choosing your practice if your marketing channels make it clear that you know your stuff and are willing to share that knowledge with others.

For example, consider setting up a regular blogging schedule. While frequency matters somewhat (blogging only once a year or every six months isn't likely to move the needle in your favor), consistency is even more important. Writing even a short blog packed with informative content on the same day every week or every other week is a great form of content marketing.

Similarly, other marketing channels such as video-making can also boost your practice's visibility. You can produce engaging videos about your practices, your services, and tips on subjects like neck pain and how to improve poor posture.

 5. Provide Unique Offers

Pinpoint something about your business that makes it stand out from other practices. Maybe you offer a service that cheaper practices don't, or perhaps you have a unique discount program.

Whatever the case may be, find a way to advertise yourself so that people don't just want to go to any chiropractor; they want to go to you specifically.

6. Add Patient Testimonial Videos

As we've already said, patients are the heart and soul of your business. Why not give your loyal customers a chance to speak their minds and tell the community how much your services have helped them?

Combining patient testimonials with video marketing allows you to show prospective clients that you're not the only one bragging about your services. Testimonials show that you produce results.

Not to mention, a potential customer who may not be persuaded by a dry paragraph of text may certainly be convinced by an emotional and authentic testimonial video.

7. Take Advantage of Online Advertising

There are plenty of digital marketing tools out there, any number of which can help your practice stand out. Effective marketing works across multiple channels to produce results.

Some of the most popular and effective forms of online advertising include Google Ads and Facebook Marketing. Google Ads can be customized to appear to your target audience whether they're using a desktop, laptop, or mobile device. Plus, you can customize your budget so that you don't break the bank.

Meanwhile, Facebook Marketing puts you in touch with the world's largest social media network. You can develop your own business page, roll out videos, and launch targeted ads that are designed to meet your specific goals.

How ERM Can Help Your Chiropractic Marketing

Do you need help implementing these chiropractic marketing strategies to grow your business and increase sales? We are here to help you! We are a customer success-driven company intent on providing professional services that make you feel you have an advocate for your digital marketing.

Contact us today!