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8 Tips to Maximize the Effectiveness of Your Chiropractor Marketing

Do you feel like the digital marketing plan for your chiropractic practice could be doing more for you? Never fear, because the experts at Elite Results Marketing have created a list of the top tactics for getting the most out of your Chiropractic digital marketing efforts.

These time-tested tips can generate the leads and conversions your business needs to stay ahead of the competition and max out your marketing ROI.

Claim Your Online Business Profiles

For starters, you need to claim the online business directory listings for your chiropractic practice. The top dog is easily your Google My Business profile. By completing your practice's Google profile, you can keep online users up to date on your hours of operation, contact information, and attractive photos of your practice (as opposed to mere placeholder or stock images).

This tactic is especially pertinent for drawing in searchers who are in your area. When a potential patient searches for nearby chiropractors in their area, your business will have a better chance of popping up in their top results thanks to your Google My Business profile.

As important as using a Google business profile is, don't make the mistake of overlooking online business profiles with Bing (known as "Bing Places"), Yahoo (known as "Yahoo Local Basic Listings"), and other major search engines. This is especially true because many users conduct searches on both Google and Bing. Making sure you have verified business profiles on multiple search engines is a straightforward affair that covers all your bases.

Promote Services and Provide Value to Followers Through Social Media

Similar to our first tip, creating social media accounts for your chiropractic business is a relatively easy and free way to give your practice a greater online presence. Doing so is even more essential if you're just starting out with chiropractic practice and need to make waves with a wider audience.

For example, Facebook allows you to create a verified business page that keeps the public in touch with the goings on at your practice. On your page, you can post updates (such as when you offer a limited-time discount or expand the chiropractic services you provide), share photos of your offices, and provide contact information and direct links to schedule an appointment on your website.

However, starting up accounts on multiple social media platforms isn't enough. You also need to generate meaningful content on a consistent basis (such as blog articles or vlogs containing educational content about maintaining spinal health). Over time, this establishes trust with online users and piques their interest in the value your chiropractic care can add to their lives.

At the same time, developing a dedicated social media presence also fosters a stronger customer base with your active patients. Your regular online posts keep you at the top of their minds and incentivize them to continue their patient relationship with you.

Create Easy-to-Understand Educational YouTube Videos

As mentioned above, one of the most effective ways to reach out to new chiropractic patients is through providing educational content that adds value to the lives of prospects. High-quality YouTube video marketing is a great way to do just that.

For instance, you can create and post a series of videos covering at-home health and wellness tips, the benefits of various chiropractic care services, and other topics that will interest potential leads.

These types of videos build trust with not only viewers but also with Google, as consistent, value-added content that gets views is a big perk for the search engine's algorithm. The same goes for patient-submitted testimonial videos providing positive reviews of your practice.

Apart from mentioning your chiropractic credentials and the name of your practice in your educational videos, you can also optimize your descriptions to make it easier for potential customers to get onto your site. Include the most relevant information for your chiropractic practice (such as the name, business address, phone number, and email address), as well as links to your official website and social media accounts.

Don't feel like you need to obtain a film degree to start making videos, either. If you have a mobile device with a decent camera, you can film your videos and edit them using free software. You probably won't rack up a million views per vid, but you'll still be getting your business's name out there and generating interest in what you have to offer.

Host an Online Live or Webinar for Potential and Existing Patients

Educating patients and providing value in the field of health and wellness is a major part of your job in the chiropractic industry, so why not do so to draw in new patients? Webinars are a great way to strengthen relationships with current patients and create interest with potential leads.

Simply pick either a free or paid video conferencing platform like Zoom or Microsoft Teams (you can also live-stream or simulcast on platforms like Facebook, YouTube, or Twitter), schedule a time for the webinar, and promote the heck out of the event in the weeks leading up to it. Include the details and weblink for the upcoming webinar in your social media posts, on your website, and in your email newsletters (you are sending patients newsletters and appointment scheduling emails, right?).

During the webinar itself, you can present basic health and wellness tips, provide free consultations, answer user-submitted questions about chiropractic care, or provide any other valuable content that will enhance the lives of viewers.

The bottom line is that you want to use your webinar to show off your abilities and create a sense of trust in your specific chiropractic business.

Update Your Website Often

A lot of the work that goes into maximizing your digital marketing strategy is upkeep. There's a lot of front-end work in setting up accounts and building a website, but that's only half the battle. The remaining effort lies in keeping your website updated and fresh.

One of the best ways to do this is through new content, such as webpages for additional chiropractic services, recurring blog post entries, and ongoing video series. Constantly adding new content is attractive to site visitors and can improve your standings in Google's search engine results pages (SERPs).

In addition to adding new content to your site, you can keep your site fresh with small improvements and adjustments (no pun intended). For instance, you may find over time that certain aspects of your landing page can be simplified in order to keep the homepage from looking too cluttered. Or, you may decide your logo design needs a new update to stay relevant.

Whatever changes you decide on, make these decisions with an eye toward optimizing the appearance and functionality of your site. Including features like "Contact Us" buttons and chatbots typically accomplishes both of these aims while improving average visit time.

Don't Forget PPC Campaigns

Free promotion is a must for any comprehensive marketing strategy, but your practice shouldn't rely solely on social media posts and search engine optimization (SEO) tactics like using chiropractic keywords. Paid ads also matter, and if you're a small or up-and-coming business, then pay-per-click (PPC) ads are where it's at.

PPC ad campaigns are a cost-effective way to boost your chiropractic website online because they only charge when a potential patient actually clicks on the ad. This makes generating leads through Google Ads (previously known as Google AdWords) a great way to increase your traffic on a tighter marketing budget.

Thanks to features such as radius targeting (which focuses on targeting a specific geographic area) and keywords (including negative keywords that maximize efficiency by keeping your ads from popping up for certain search terms that may not match your target audience), Google Ads offer you a lot of bang for your buck.

In addition to Google Ads, you can also use Facebook Ads as a cheap way to make a splash on social media. Facebook Ads can be especially helpful when promoting an upcoming Facebook Live event (such as the aforementioned webinar idea).

Schedule a Photoshoot for Your Practice's Location and Staff

It may be an old cliché that a picture is worth a thousand words, but that doesn't make it any less true. By taking pictures of your on-site chiropractic offices and your staff and posting them on your website and social media pages, you build trust with both future patients and with Google. Search engines like data that can be indexed, and a picture is just another type of data.

Photos allow you to show off the best that your chiropractic business has to offer, from your smiling staffers to your sleek offices. This kind of content doesn't need to be taken every week or even month (even the most chipper staffers might start to dread photoshoots at that point), but your updates should still be somewhat frequent (perhaps quarterly).

 You can even take more photos than you need per photoshoot and then release that content in a drip, allowing you to maximize the online traction you gain with frequent photo-centric posts and updates.

Start a Blog and Use It the Right Way

We've already mentioned why it's vital to put out blog posts and other forms of educational content. Let's go into a bit more detail about the do's and don'ts of a chiropractic practice blog.

Your goal should be to answer the sorts of common questions that your target audience is likely to ask. Are your potential patients expecting mothers wondering about prenatal pain relief? Are they blue-collar workers who want to know how to prevent back pain on the job?

Once you've identified the subjects your future patients are probably wondering about, write blog posts that answer those questions in a straightforward, easily understandable fashion. Because you're writing for an audience that wants to learn and be informed, write in a simple way that doesn't rely on jargon or medical terminology.

As you develop your blog presence, be sure to share each new post on your social media channels. Tweeting a link to your latest article on good posture may be enough to attract prospective patients. 

Contact ERM Today

At Elite Results Marketing, we know you want to provide chiropractic care to as many people as you can handle. And our team of experts is fully equipped to provide you with the SEO techniques, website performance optimization, and mobile-friendly design that your practice needs.

Contact ERM today to find out how you can make the most of your marketing today!