Please ensure Javascript is enabled for purposes of website accessibility
Skip to Content

How Dentists Can Use Local SEO To Grow Their Practice

You're a hardworking dentist running your own dental practice. Maybe you're happy with the number of current patients that your dental practice sees, but maybe you know that you could bring in more potential customers.

One of the best ways to boost visibility for your business is to increase traffic on your website. And one of the best ways to increase traffic from organic searches is to master local SEO.

Local SEO (search engine optimization) uses many of the same principles as traditional SEO strategies. The main difference is that local SEO also includes keywords tailored for potential patients in your specific area.

Basically, local SEO maximizes your chances of being found in web searches by a customer who is looking for a dentist in your geographic location. Keep reading if you want to learn how to use some of the top SEO strategies to make your practice dominate in online searches.

Gather Client Reviews

When a user executes a query for a type of business through Google Maps or a similar website, one of the major factors in determining the search engine rankings is the number of customer reviews associated with your business listing.

Make sure that you're asking current patients to rate and review your healthcare practice on Google Maps after their visit. You can also create pages in prominent business directories like Yellow Pages or Yelp, which host reviews from customers while giving you a chance to describe what basic services you offer to potential patients.

If aggregating all of your patient reviews manually sounds like a chore, software like Birdeye can automate the process for you.

Other than serving your marketing purposes, online reviews can help you provide better customer service in the long run. Positive reviews from happy patients are amazing, but even a bad customer experience leading to a negative review can give you the chance to follow up with a client and see how you can make things right.

Enhance Your "Google My Business" Profile

Hopefully, you've already set up a "Google My Business" profile for your practice. This free platform is especially relevant for local search results.

Setting up a Google Business profile isn't enough, however. Updating your "Google My Business" profile is essential for making sure you top the search rankings for local dentists.

The "Google My Business" service works best when you update it frequently and provide quality information. This includes maintaining up-to-date office hours, providing accurate information about your dental services, posting images and other information daily, and following up on client reviews and messages.

Also be sure to include basic keywords in your "Google My Business" description. Keeping your online business description updated and relevant can greatly improve your site's search rankings.

Launch a YouTube Channel

Producing video content is an often-overlooked part of dental marketing. Whether you want to film a tour of your dental offices, introduce yourself to the online world, or describe tips on dental care, YouTube is a great platform for showing off your business to prospective patients.

Whatever kind of YouTube content you upload to your channel, make sure to add that you are a local entity in the title and description of your main channel page and each individual video. That way, future patients who are looking for dental care will find you when your videos pop up!

Personalize Your Website for Local Searches

Successful websites that show up at the top of Google search and Maps rankings are tailored for the business's specific locale. There are several ways to do this, including:

  • Including your business's address (including zip code) on your homepage
  • Making sure the location on your Google Business profile matches your physical address
  • Using location-specific keywords and quality dental keywords
  • Writing a helpful meta description that lists your dental services
  • Checking that your hours of operation and office phone number(s) are accurate.

Another part of maximizing your website's local SEO potential is to optimize it for mobile users. Pull up your site on your own smartphone or tablet and see how well the webpages display, as well as how easy it is to navigate on the site.

Depending on the current status of your site, you may want to look into minimizing your site’s loading time, rethinking the site's layout, and producing content that is formatted to read easily on a mobile device.

Improve Website Design and Navigation

Rankings in search engines are largely affected by how well or poorly a website is designed. The easier and faster a website is to navigate, the higher up that site will appear in search rankings. One obvious fix is to purge your website of any pages with a 404 "Page Not Found" error code. Check for any broken links to any third-party webpages as well.

When considering the overall design of your site, put yourself in the mind of the consumer. Does the layout of the homepage make it clear how to access information about your hours of operation, your baseline and additional services, and your experience in running a healthcare practice?

 Implement Attractive Calls to Action

Calls to action (CTAs) point prospective patients to the next step in the process of becoming a customer. Effective CTAs are singularly focused on a desired action, such as signing up for an appointment, booking a simple cleaning online, or submitting a query about more advanced services like dental crowns.

CTAs are an important factor in conversion rate optimization, which is the process of improving your website's ability to turn visitors into actual dental patients. CTAs that work can be as simple as a well-located "Contact Us" form on your homepage or a "Learn More" button with an appointment booking link.

Publish Compelling & Educational Content

Online marketing strategies are varied, but one of the best forms of advertising is content marketing. This type of self-promotion includes blog posts, email newsletters, and even podcast episodes.

The nice thing about blog posts is that they can be either short or lengthy and be uploaded on a semi-frequent yet consistent basis. Even a series of brief articles about proper dental care can provide a lot of information to searchers and boost your local SEO search rankings.

Utilize Email and Social Media Marketing

At least some of your dental marketing ideas should be proactive, as in directly reaching out to potential visitors. A great example of this is email marketing. This includes annual "happy birthday" messages, links to your blog posts and videos, and updates for any patient specials or discounts you may be offering. Emails are a great way to keep your dental practice top-of-mind.

Another smart outreach method is through the use of social media accounts on Facebook, LinkedIn, and Instagram. These platforms allow you to interact with prospective patients who may have questions about your services, as well as to keep followers updated about the goings on of your practice.

How ERM Can Help Your Dental SEO and Marketing

Do you need help implementing these dental SEO marketing strategies to grow your business and increase sales? We are here to help you! We are a customer success-driven company intent on providing professional services that make you feel you have an advocate for your digital marketing.

Contact us today!