Dr. Curry Came to Elite Results Marketing Nearly 3 years ago now. Again a testament to the fact that Elite Results Marketing aims to have long-term relationships with our customers and want to continuously aid business in their growth objectives. Whenever Dr. Curry started with us he was fairly skeptical after working with some other SEO providers that really did not provide noticeable results. After explaining our holistic process we were able to persuade Dr. Curry to take a chance on us and we were able to show him real results in just a few short months. After showing him the results he renewed a longer-term commitment with us and we undertook a full website redesign to replace the older outdated site that was rather slow and was making it difficult to rank him
Core Fundamentals to make this project a success.
- Update and refresh the website to improve conversion rates to leverage more of the traffic they are receiving
- Automated the review generation process which helps with both rankings and conversion
- Created a holistic SEO campaign to help the office rank in Google maps and in Search for the surrounding Birmingham Al Area targeting the top terms for the types of dentistry that Dr. Curry practices.
Challenges
- Dr. Curry's original site ranked quite well when we first started the project however his slower outdated site eventually caused us to have issues as Google rolled out updates that we're factoring in page speed more heavily. We redesigned the site to accommodate the algorithm updates that were penalizing our efforts and were able to reclaim the search traffic we had lost. We also incorporated CRO elements into the redesign to help more customers take action and schedule appointments with the office.
- Dentistry is already competitive as there are always a number of dentists and they usually have marketing budgets. Being that Dr. Curry is in the heart of Birmingham we had to focus on building credibility and authority for his site as well as creating geographical signals that Google would pick up on so that we would rank in the right areas.