Revolutionize Your Chiropractic Practice: How AI Can Boost Your Marketing Strategy
We know how busy a chiropractic practice can be. Each day, you’re focused on providing the best care to every patient, dealing with scheduling, and attempting to run and manage your digital marketing campaign, making it a challenge to give 100% to every area of your business. That's where AI-powered platforms come in.
With the right artificial intelligence tools, you can effortlessly improve engagement with customers, track your online marketing campaign, teach staff how to follow up on leads and expand your business.
The Growing Importance of AI in Chiropractic Marketing
Incorporating AI into your digital marketing strategy and office processes comes with many benefits. Not only will scheduling new patients and existing patients be significantly easier, but you’ll also be able to manage and follow up with leads, monitor your ads across multiple platforms, and personalize your ads and site, so you get your message across, showcasing what services and treatments your practice has to offer, using professional quality templates and ads.
Potential patients that visit your site to learn more about who you are and what services you offer are not only looking for the best care, they’re looking for the most convenient and fastest way to schedule an appointment.
When you use an AI-powered chatbot to manage scheduling appointments online, it can result in:
- Fewer canceled appointments
- Fewer no-shows
- More new patient appointments
Meet NICO By Cyro Hero
Artificial intelligence-powered chatbots, such as NICO, provided by Cyro Hero, will interact with patients to help schedule appointments.
So, how does it work?
New patient appointments that are scheduled online fall through the cracks all the time. It can be a matter of the site visitor failing to finish filling out a new patient request form or staff forgetting to follow up with them.
NICO will not only help book new patient appointments, but can send notifications that will remind your staff to contact the new patient by phone if an appointment is booked, for more efficient, consistent follow ups.
NICO will have access to an online calendar that lists which days and time slots your practice has available. NICO will interact with the site visitor to ask what time of day best works for them and will then provide some options, so the patient can choose the appointment that’s the most convenient for them. NICO improves customer experience by providing a fast, simple, and convenient way to book an appointment right online.
Staff is then alerted by NICO regarding the new appointment, so they can call the new patient via phone to confirm. It’s that simple.
ChatGPT: Transforming Social Media Copy for Chiropractors
ChatGPT is an AI-powered chatbot that can interpret, manipulate, and understand human language. This program can create unique, compelling content to boost your marketing efforts and improve customer interaction. Creating content is simple. Using clear commands and instructions, you’ll give the chatbot program direction in terms of what the content should be about, how long the post should be, at what reading level, in what tone, and what specifics to mention. If you don’t have time to sit down and write content for Google Ads, Instagram, or Facebook, simply log into ChatGPT and quickly type out what content you want.
With ChatGPT as part of your content strategy, you can save money that would otherwise be spent on a professional writer and instead use this AI program to generate relevant content that will engage your target audience.
This can streamline content creation for your website and social media accounts, to improve your online presence and customer engagement.
AI-Powered Review Generation to Boost Search Rankings
AI programs that focus on generating reviews can be game changers. With these programs, you can get the insights you need to boost your rankings and stay ahead of your competitors. Having positive, recent reviews is crucial if you want your practice to show up at the top of Google Maps. With AI-powered review generation, your practice will quickly climb the rankings. Additionally, studies have shown that positive reviews and more stars in search engine reviews can significantly improve CTR by more than 30%. Positive reviews draw more traffic, it’s as simple as that.
Businesses that have a rating of 4.1 stars and more positive reviews than competitors have a better chance of showing up in local search results.
These generated reviews can also encourage your existing patients to leave a review of their positive experience at your office. When people see these reviews, it builds trust and credibility in your brand, encouraging potential patients in the area to schedule an appointment.
Simply put, if your business is getting a significant number of excellent reviews and positive sentiment data across multiple high-authority review platforms, your practice stands a good chance of getting found and clicked on in local search results.
Affordable Custom Websites with AI-Optimized Design
The best website design strikes a balance between an intuitive user experience and an engaging one. You don’t have to spend thousands of dollars to enjoy a custom, professional-looking website. Instead, AI programs allow you to create a totally new look for your site, with just a few clicks. With AI technology, you can create a site that offers a better user experience and improved functionality. These AI platforms allow you to choose from a variety of templates, for a custom, professional look that will be appealing to site visitors, with an intuitive design that makes it easy to take action and schedule a new appointment.
Implementing Chatbots and Chat Widgets to Encourage Visitors to take Action on Your Site
Helpful chatbots, and personalized product and service recommendations, are effective tools that can increase conversion rates. Chatbots, such as NICO, can communicate with site visitors to encourage them to take action by offering low-pressure, appointment scheduling services that can allow a new patient to schedule an appointment based on your availability and theirs, within seconds.
These chatbots not only offer data-driven information that helps create a better user experience, but they also free up time for busy staff members, so your staff can easily follow up with these new appointments, quickly and efficiently.
KPIs to Track Your Success
Data-driven designs allow you to dig into metrics to monitor the average time a site visitor spends on a page, can tell you what the bounce rate is per page, and helps you to create a more engaging site that improves user experience, resulting in improved conversions. By making important changes to your site’s design using this data, you can meet the needs of your target audience, encouraging them to take action.
Steps to Integrating AI into Your Chiropractic Marketing Strategy
Many practices have already begun incorporating AI-driven marketing tools, but those who fail to stay current with the times and stay up-to-date with the latest AI technology may find themselves struggling to keep up with the competition.
If you’re considering incorporating AI-powered systems into your marketing strategies, using these platforms can give your practice a more competitive edge. Elite Marketing Results, in conjunction with Local Marketing Machine, have created Cyro Hero, an AI platform that is specifically designed to help your chiropractic practice succeed.
With AI marketing tools that are specifically designed to help you generate more leads, and keep track of all of your ad campaigns in one spot, you can streamline many processes in the office, easily identify what areas in your marketing campaign need adjustments, improve lead follow up, and utilize the AI services offered to achieve your marketing goals.
Training Your Staff to Incorporate AI into Office Management Practices
Cyro Hero offers the perfect online learning tools and training resources for your staff. On this AI platform, you and your staff can learn how to use NICO and other AI tools, by taking advantage of instructional videos, reading material, webinars, and more.
Contact Elite Marketing Results Today to Learn More
If you’re interested in learning more about Cyro Hero and the AI-driven technologies it offers, contact Elite Results Marketing today.