Is SEO DEAD?… Use GROWTH Instead
Many marketers tout SEO (Search Engine Optimization) as the holy grail of marketing.
After all, what could be better than getting the world’s largest search engine – Google – on your side? You want to be #1 in your industry, right?
Problem is, the practice of SEO often involves scammy and even unethical methods in order to manipulate Google into ranking your website higher.
The result? It may take months for you to see the payoff and there’s always a chance that you’ll get knocked from that #1 spot when the next Google algorithm change comes around.
There has to be a better way.
The Problem with SEO
SEO is a popular marketing method, but it has its downsides. In fact, if you have tried to do SEO yourself or have worked with an agency, you may have witnessed some of these things yourself.
These issues with SEO include:
- SEO focuses on website optimization over utilizing Google as a platform
- SEO involves manipulating Google in order to increase rankings
- It often utilizes “black hat”, manipulative, or even unethical tactics
- SEO can take 6 months or longer to see results
- The results are often short-lived due to Google penalties and algorithm changes
- SEO may get you traffic but it doesn’t necessarily get you leads
- SEO doesn’t make the most of the Google platform and tools in order to increase direct phone calls and sales
SEO doesn’t allow you to reap the maximum benefits from Google because, while you are focusing on your website, you are neglecting the power of Google itself.
Fortunately, there is a way to get traffic, leads, and new clients without manipulating Google.
Try This Instead – Google Relationship Optimization and Website Technical Health (GROWTH)
GROWTH stands for Google Relationship Optimization and Website Technical Health and is based on 5 Principle Truths about how Google operates:
Truth #1: Google is an Advertising Platform
Truth #2: Google Makes Money Through People (Users) Using Their Platform
Truth #3: It’s in Google’s Best Interests to Reward Websites that Use Google to Attract Users
Truth #4: GROWTH is a Method for Aligning Your Business Interests with Google’s Interests
Truth #5: Google Rewards You by Increasing Your Business’s Visibility
While SEO involves manipulating and “tricking” Google into increasing your rankings, GROWTH involves aligning your business interests with Google’s interests so that Google rewards you with more visibility online.
GROWTH works to give users what they want and utilizes the Google platform in order to generate traffic and leads. It focuses first and foremost on appealing to users through helpful information, accessible tools, and great user experience (UX).
This approach makes Google happy because it encourages users to continue using their search engine (which keeps Google profitable).
Therefore, Google is more likely to increase your business’s ability to generate traffic and leads.
How it Works: GROWTH in Action
GROWTH is a much more ethical and effective strategy than SEO because it doesn’t involve manipulating Google into ranking your website higher.
GROWTH simply involves keeping Google happy by giving your target audience what they want and need. This increases your chances of ranking higher and generating direct phone calls, leads, and sales, without the risk of being penalized by Google later on.
This is done through Google and website utilization. These strategies include:
- Google My Business Optimization – Making use of Google’s existing lead-generating platform by optimizing for keywords, adding high-quality images, and posting user-friendly content
- Website Structure and UX – Creating a fast, functional, and mobile-friendly website experience for users
- Branding and Reputation Management – Improving your business’s reputation across the web, including social media, through generating positive reviews and PR
- Organic, Ethical Link Building
- Content Marketing
- Implementing Schema Markup
- and much more.
In other words, that’s just the tip of the iceberg! GROWTH is a robust strategy that works to keep Google – and your potential clients – happy.
That’s why our method at includes 60+ opportunities to keep Google on your side and generate more clients for the long term!
Discover What GROWTH Can Do for Your Business
Ready to kick SEO to the curb and try a strategy that works?
GROWTH is a holistic approach to marketing that involves keeping Google and your potential clients happy. That way, your business is fully rewarded – not only in terms of rankings, but with actual leads, phone calls, and sales.
✓ See results in as little as 2 weeks!
✓ Never risk getting a Google penalty
✓ Get phone calls and leads directly from Google
✓ Generate new business every month
Have questions about how GROWTH works? Let us know in the comments below.
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