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SEO or PPC: Which Is Better For Your Dental Practice?

So, finally, we can answer the ultimate website traffic question: SEO vs. PPC: which one is better and adds more value to your Dental Practice? Set aside all the conflicting information you've been hearing, such as SEO companies are telling you that SEO is better and PPC agencies declaring that PPC is the winner. You must concentrate on your objectives; the best solution depends on your goals. Don't worry; we will help you come up with a conclusion.

This article will compare and contrast two digital marketing strategies: dental SEO and PPC. You will learn to define these two, which one is better suited for your dental practice, and how you can benefit from implementing them.

Building a successful and sustainable dental practice necessitates consistent growth and a solid, well-thought-out plan. When expanding your dental practice, you cannot ignore the importance of effective marketing strategies. Fortunately, there are a few straightforward methods for marketing your dental business and driving growth.


Dental SEO

Dental SEO is the process of organically attracting quality search traffic to your dental website by improving its quality and value. SEO is a short-term for search engine optimization. SEO uses techniques that help your website rank higher in search engine result pages (SERPs). Optimizing your dental website to meet the requirements of these search engines increases the likelihood of your website being displayed on SERPs.

Why is Dental SEO important?

Dental marketing is fundamentally about attracting, engaging, and retaining dental patience. This process begins with strategies that increase traffic to appointments booked with your dental practice. With the use of dental SEO, you can draw awareness and lure in more patience to your website and schedule a more significant number of appointments.

  • Dental SEO is Cost-Effective

Compared to several types of dental marketing strategies, dental SEO requires the use of relevant keywords, design, and layout on your website that meet the requirement of search engines.

  • Dental SEO has a Long-Term Marketing Strategy

When you optimize your website for search engines, the changes you make will result in consistent search engine traffic to your website. Your website will be found as long as it exists and meets the requirements of search engines, and your website will continue to rank on SERPs. Dental SEO has a long-lasting positive impact on your marketing efforts and business goals for your practice.

On the other hand, SEO as a long-term marketing strategy can be a time-consuming process. It can take weeks or even months for you to start seeing the impact of your dental SEO efforts.

Keyword Relevance: When prospective patients are searching for dentists, they are searching for specific services such as dental treatment, orthodontics, or implant treatment. Choose the right quality keywords. For example, rather than focusing on optimizing your website simply for dentists or dental services, you might make sure that your website includes keywords like a dentist in [your city]" or children's dentist in [your area]. These are long-tail keywords.


Pay-Per-Click Advertising for Dentists

Pay-Per-Click, or PPC, is another digital marketing plan for your dental practice. Businesses pay search engines for clicks on their website. A PPC Campaign ensures that your dental practice is visible online and accessible to patients who need your services.

When you run search ads on platforms such as Google Ads and Facebook, you can select which ideal keywords and phrases you want to trigger your advertisements. Pay-Per-Click advertising is a remarkable way to drive traffic to your website. Your business appears on the top search results when you use a PPC campaign; essentially, you are bidding to get your ads in front of your targeted audience.

Why is Pay-Per-Click Advertising important for Dentists?

  • Incremental Traffic

PPC can help dental practices attract more website visitors, build their brand, generate leads from search results, and increase sales.

  • Higher conversion rates

PPC is designed to attract visitors who are already in the market for new dentists. These potential patients are more qualified as dental patients than those found through organic search campaigns.

  • Increased patient retention

PPC can help dental practices retain loyal patients by providing them with relevant and targeted ads. For example, if a patient visits your website searching for dentures and later goes on Amazon to purchase athletic shoes, they might see an advertisement for dentures again on Amazon.


Covering both Short and Long-Term Solutions

As previously stated, search engine optimization (SEO) is the long-term marketing solution, and pay-per-click (PPC) is the short-term marketing solution. Your dental practice marketing strategy has to be effective for both campaigns to work.

Dental SEO can take up to 3-12 months to deliver results; this timeframe is normal as SEO is a long-term strategy. In some cases, practices will start to see results, like increased organic traffic, phone calls, and appointments, in four months.

Pay-Per-Click dental advertising campaigns are the answer for dental practices who want instant website traffic, making this the short-term marketing solution. PPC campaigns allow for the instant generation of new leads and the acquisition of new patients.

One of the most significant benefits of PPC for dentists is that you only pay when people click your advertisements. If nobody clicks on your ads, you won't pay a cent.


Competition and Location

Depending on your competition, location, and dental marketing industry, PPC marketing can be costly in certain areas. Some ad placements can cost over $100 per click! (Don't worry, this isn't common, but it shows the PPC market's variability due to its auction model.)

Average SEO Costs: Average dental costs for SEO websites depend on several factors. Prices range from a low cost of $400 to a high cost of up to $4000 or more per month.

Average Cost Per Click: The cost per click is determined by how the marketing campaign is set. If the PPC campaign is not monitored and optimized regularly, there are high chances that costs will go up, resulting in less return on investment (ROI). Your ad will be reflected in target areas during certain times of the day. The cost per click can range anywhere from $1.00 to over $100 per click!

Many dental practices have seen the benefits of incorporating PPC and SEO to save on costs, generate leads and increase the level of traffic in their businesses.


How SEO & PPC Work Together for Your Dental Practice

Although a PPC marketing strategy immediately impacts your business goals, it can be more expensive than dental SEO if the campaign is not monitored well. As a result, it may not always be your preferred digital marketing strategy. Conversely, SEO takes so much time to see results and may not be appropriate for your end-of-year promotions.

Combining strategies for both paid and organic marketing can be beneficial to your dental practice. Here are a few ways PPC and SEO are better when used together:

  • Share Keyword Data: Simultaneously running organic and PPC campaigns gives you double the data to analyze.
  • Visibility: An increased search engine presence is the most obvious benefit of combining both SEO and PPC
  • PPC lets you test new keywords for SEO: One way to test the visibility of a keyword for SEO is with PPC.
  • More data for better decisions: SEO and PPC can give you a significant data source for decision-making purposes